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BRAND LOYALTY & CUSTOMER SATISFACTION REGARDING ONLINE MARKETING: A STUDY ON FLIPKART
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Author(s):
SHIBANI SHARMA, YADAV DEVI PRASAD BEHERA
Vol - 12, Issue- 7 ,
Page(s) : 11 - 24
(2021 )
DOI : https://doi.org/10.32804/BBSSES
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Abstract
Shopping from online platforms or through e-commerce websites may be the new normal for the society but due to huge competition with emerging e-commerce platforms in the market, it has been difficult for the e-commerce platforms to uplift brand loyalty and satisfy every aspect of customers. The study proposed to find the factors affecting the brand loyalty as well as satisfy the customers.
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