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IMPACT OF PRICING STRATEGIES ON CUSTOMER PERCEPTIONS AND BEHAVIOR IN SERVICES
1
Author(s):
CHARU KHAN
Vol - 1, Issue- 2 ,
Page(s) : 33 - 42
(2010 )
DOI : https://doi.org/10.32804/BBSSES
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Abstract
The influence of pricing strategies on customer perceptions and behavior within the service industry is a critical area of study, particularly given the intangible nature of services compared to physical goods.
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