Bhartiya Bhasha, Siksha, Sahitya evam Shodh
ISSN 2321 - 9726 (Online) New DOI : 10.32804/BBSSES
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IDENTIFYING THE AFFECTING FACTOR OF PRESSURE OF ‘ADVERTISEMENT’ ON ‘NEWS MANAGEMENT’: A STUDY OF HARI BHUMI HINDI DAILY NEWSPAPER
2 Author(s): SONU KUMAR , KUSHAM LATA
Vol - 4, Issue- 4 , Page(s) : 16 - 21 (2013 ) DOI : https://doi.org/10.32804/BBSSES
The advertisement have been playing a vital role of contributing significantly to the Newspapers. Keep in view the ‘survival’ of a newspaper, it become an integral part of a newspaper. In this context, various studies carried out by the researchersthat the undue pressure of advertisement has left an ‘ad verso effects’ on news management. The present study is based on the editors, sub editors, assistant editors, former reporters, photo journalists and former bureau chief who have responded in varied manner. On the basis of the findings, it may be conclude that the ‘Newspapers’ have been suffering with undue pressure of ‘advertisements’ as a result ‘adverse-effects’ has been given a ‘pernicious effects’ on the different attribute of News Management.