Bhartiya Bhasha, Siksha, Sahitya evam Shodh

  ISSN 2321 - 9726 (Online)   New DOI : 10.32804/BBSSES

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 82    Submit Your Rating     Cite This   Download        Certificate

IDENTIFYING THE AFFECTING FACTOR OF PRESSURE OF ‘ADVERTISEMENT’ ON ‘NEWS MANAGEMENT’: A STUDY OF HARI BHUMI HINDI DAILY NEWSPAPER

    2 Author(s):  SONU KUMAR , KUSHAM LATA

Vol -  4, Issue- 4 ,         Page(s) : 16 - 21  (2013 ) DOI : https://doi.org/10.32804/BBSSES

Abstract

The advertisement have been playing a vital role of contributing significantly to the Newspapers. Keep in view the ‘survival’ of a newspaper, it become an integral part of a newspaper. In this context, various studies carried out by the researchersthat the undue pressure of advertisement has left an ‘ad verso effects’ on news management. The present study is based on the editors, sub editors, assistant editors, former reporters, photo journalists and former bureau chief who have responded in varied manner. On the basis of the findings, it may be conclude that the ‘Newspapers’ have been suffering with undue pressure of ‘advertisements’ as a result ‘adverse-effects’ has been given a ‘pernicious effects’ on the different attribute of News Management.

  1. Bhanawat, Sanjeev (2002). ‘Management and Organization of News Media’,Singhly Publication, Jaipur.
  2. Chaube, Kripa Shankar (1999).‘Journalism in New Scenario’ Manak Publication, Delhi.
  3. Dayal, Manoj (2003). ‘Media Reserch’, Haryana SahityaAkademy, Panchkula.
  4. Goswami, Prem Chand (1985). ‘Professional Ethics in Journalism’, Unique Traders, Jaipur.
  5. Jain, Armesh (1987), ‘Critical History of Hindi Journalism’, Hans Publication, Jaipur.
  6. Joshi, Shushil (1986). ‘Hindi Journalism: Development and Multifaceted views Rajasthan’, Hindi GranthAkademy, Jaipur.
  7. Mamgai, Keshvanand (2004), ‘The History of Journalism of Haryana, ed.), HrayanaSahityaAkademy, Panchkula.
  8. Saindhwani, Trilok (1979). ‘NewspaperEcxonomics and Management’, Ankur Publishing House, New Delhi.
  9. Sharma, Bela Rani (1996). ‘Hindi Journalism- A view’, Radha Publication, New Delhi.
  10. Vatsa, Jitender (2008). ‘Hindi Journalism’, Nirmal Publication, New Delhi.
  11. Mahajan, Sonam (2012). ‘Economics of Newspaper Industry’, Retained from http://www.lpu.in/

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details