Bhartiya Bhasha, Siksha, Sahitya evam Shodh

  ISSN 2321 - 9726 (Online)   New DOI : 10.32804/BBSSES

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 197    Submit Your Rating     Cite This   Download        Certificate

A STUDY ON THE CHANNELS OF DISTRIBUTION OF MC DOWELL WITH SPECIAL REFERENCE TO THE PLACE CHERTHALA IN KERALA

    1 Author(s):  DR. JEEMON JOSEPH

Vol -  6, Issue- 9 ,         Page(s) : 23 - 33  (2015 ) DOI : https://doi.org/10.32804/BBSSES

Abstract

The subject of this thesis is “a study on the channels of distribution of Mc Dowell, Cherthala”. Distribution (or place) is one of the four elements of marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.

  1. William D. Perreault, Jr. et al, 'Basic Marketing: A Marketing Strategy Planning Approach', (McGraw-Hill, 16th ed., 2008) 
  2. Louis W. Stern et al, 'Marketing Channels', (Prentice-Hall, 7th ed., 2006) 
  3. P. Kotler, 'Marketing Management' (Prentice-Hall, 7th ed., 1991) 
  4. G. Lancaster and L. Massingham, 'Essentials of Marketing' (McGraw-Hill, 1988)

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details