Bhartiya Bhasha, Siksha, Sahitya evam Shodh
ISSN 2321 - 9726 (Online) New DOI : 10.32804/BBSSES
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A STUDY ON THE CHANNELS OF DISTRIBUTION OF MC DOWELL WITH SPECIAL REFERENCE TO THE PLACE CHERTHALA IN KERALA
1 Author(s): DR. JEEMON JOSEPH
Vol - 6, Issue- 9 , Page(s) : 23 - 33 (2015 ) DOI : https://doi.org/10.32804/BBSSES
The subject of this thesis is “a study on the channels of distribution of Mc Dowell, Cherthala”. Distribution (or place) is one of the four elements of marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.